Yamaha Motor Corporation, Privacy Notice

Effective [January 1, 2021]
Last Updated [January 1, 2023]

Yamaha Motor Corporation (“Yamaha”) values your personal information and respects your privacy. The purpose of this Notice is to keep you informed of: (1) personal information we may collect from or about you [Personal Information]; (2) how we may use and share that information [Sharing]; (3) the choices and resources you have with respect to the forgoing [Use]; (4) our collection, use and sharing of other non-personal information [Sharing]; and (5) additional information about the Yamaha Website & Yamaha’s privacy practices [Additional Information]. Our primary purpose in the collection and use of this information is to further our efforts to interact and build relationships with you, our potential or existing customers, in order to provide a diverse array of innovative and reliable products.

This Notice applies to the Yamaha website located at https://yamahaoutboarddealers.com and other related websites owned and operated by Yamaha that may link to this Notice (the “Yamaha Website” or “Website”). This policy also applies to information we collect, protect, share and use as part of other technology platforms, web pages, interactive features, special events, forms, social media, and mobile applications.

1. Information We May Collect From or About You

Passive Information. When you visit the Yamaha Website, we may collect passive information about your visit. Passive information is any form of aggregate data, navigational data, tracking data, click-stream data, or historical data, which does not on its own personally identify you. Passive Information includes information collected through cookies and web beacons (see 4 below [Cookies])

Personal Information. When you register a product, purchase products through our ecommerce programs via the Website, send us an email, subscribe to one of our newsletters, or submit other data through the Yamaha Website, we may obtain and collect personal information. Personal information is information collected that personally identifies you, such as by name, email address, mailing address, phone number. This personal information may be combined with Passive Information or additional information we receive from third parties, as well.

2. How We May Share or Use Your Personal Information

Sharing. Personal information may be shared by Yamaha on an international basis with its parent entity, subsidiaries and affiliates, and such information may be further shared between internal product groups in order to enhance the Yamaha customer experience and offer additional products and/or services that may be of interest to you. We may also share your personal information with third parties either at your express direction, such as when you request that we have a dealer contact you or you authorize sharing of your personal information with a third party business partner. Yamaha is not responsible for the handling of such information by these third parties who are responsible for their own privacy policies that would govern such collection, use and handling of this information. Yamaha may also appoint third party agents in connection with its marketing and survey efforts, subject to a confidentiality agreement concerning the information. In any case, Yamaha will not, without your consent, disclose any such personal information for use in connection with an unrelated third party’s marketing efforts.

Use. Yamaha does not send unsolicited bulk emails or marketing-related communications to anyone who has requested that we not contact them. We send promotional information and communications only to those who have taken affirmative steps to subscribe to these communications or our existing registered customers, who have not unsubscribed or opted out of such communications. You may “opt-out” of our promotional use of your personal information (see 3 below [Choices & Resources With Respect to your Personal Information]).

If you have opted out of our promotional use of such personal information (see 3 below [Opt-Out, Amend or Delete Contact])), Yamaha will not use or disclose such information except as follows:

  • to communicate directly with you in connection with your Yamaha products, purchases or specific requests;
  • to validate credit card numbers;
  • to permit our website designers to develop features and services that meet your needs (see 4 below, including Cookies [Cookies]);
  • to tailor your experience on our Website, showing you individually tailored content (see 4 below, including Cookies [Cookies]);
  • to comply with a lawful subpoena or court order;
  • to remedy any violation or breach of an agreement between you and Yamaha; and
  • to prevent harm to the property or rights of Yamaha or its customers.

3. Choices & Resources With Respect to Your Personal Information

Response Opt-Out. In response to any Yamaha promotional or marketing communication, such as a newsletter or other circulation, if you wish to no longer receive such communications, please follow the “unsubscribe” instructions contained in such communication. The entity or business group sending such communication will mark your personal information with this request to cease further marketing communications. However, you may receive future communications from other entities or business groups within Yamaha that have received your personal information, unless you have already unsubscribed from such communications from those other entities or business groups or you have communicated a request to opt-out of such communications from all Yamaha business groups.

Opt-Out, Amend or Delete Contact. If you wish to opt-out of our use and disclosure of your personal information for marketing and survey purposes (other than through use of the unsubscribe/opt-out provided in a marketing communication you may have received), or if you wish to amend or delete certain information that you have previously provided, please email your request to https:yamahamarketplace.com/data-privacy-request-form. With respect to amendment or deletion of certain information, we will endeavor to provide a simple way to review, correct, update or remove personal information, as applicable. In some limited circumstances, such as to resolve disputes, comply with retention obligations, troubleshoot problems and enforce our Terms and Conditions, we may retain in our files information you have requested us to remove, but such information is not actively used.

4. Collection, Use & Sharing of Passive & Other Information Beyond the Scope of Personal Information

Aggregate Information. Yamaha may share aggregate statistical information with business partners, sponsors or other third parties without sharing your personal information. For example, we may tell an advertiser that X number of visitors visited a certain area on a website, or that Y number of men and Z number of women applied for extended service, but we would not disclose anything that uniquely identifies those individuals.

Cookies. Your browser software includes a feature called “cookies.” We may use “cookies” to enhance your experience with our site. If enabled, cookies may store small amounts of data on your computer about your visit to the Yamaha Website, including your page preferences. Cookies tell us nothing about you personally, unless you specifically give us additional information. Cookies simply assist us in tracking which of our features you like best and what content you may have viewed during past visits. When you re-visit the Yamaha Website, cookies can enable us to customize our content according to your preferences. We may use cookies to: (i) keep count of your return visits to the Website; (ii) accumulate anonymous, aggregate, statistical information on website usage; (iii) deliver content specific to your interests or past viewing history; and (iv) save your password so you don’t have to re-enter it each time you visit our sites. You can also disable cookies. By modifying your browser preferences, you can accept or reject all cookies, or request a notification when a cookie is set.

IP Addresses. An Internet Protocol (“IP”) address is a number assigned to your computer whenever you access the Internet. An Internet Service Provider (“ISP”) typically assigns a random dynamic IP address at the time of your dial-up. For local area network (“LAN”), DSL, or cable modem users, a static IP address may be permanently assigned to a particular computer. Yamaha may record IP addresses of visitors to its Website. While an IP address may reveal your ISP or geographic area, we cannot determine your identity solely based upon your IP address. Other websites you visit have IP addresses, and we may collect the IP addresses of those websites and their pages, but these IP addresses are never associated with Internet users.

Web Beacons. The Website may contain web beacons, which are electronic images (sometimes called “single-pixel gifs”) that allow us to count page views, or to access cookies. We may also include web beacons in HTML-formatted newsletters containing graphics that we may send to opt-in subscribers, to count the number of newsletters that have been opened and read. Our web beacons do not collect, gather, monitor, or share any personal information about our website visitors. They are used only to compile our anonymous, aggregate statistics about website usage.

Computer Profiles. Yamaha may also collect and accumulate other anonymous data that helps us understand and analyze the Internet experience of our visitors. For example, we may accumulate visitor data relating to referring domain names, the type of browsers used, operating system software, screen resolutions, color capabilities, browser plug-ins, language settings, cookie preferences, search engine keywords and JavaScript enablement. None of this information is personally identifiable and we only share this information in the aggregate, reflecting overall website or Internet usage trends, as outlined in this Notice.

Geolocation. Yamaha products and connected device applications may collect, use, and share precise location data, including the real-time geographic location of your Yamaha product or connected device using a Yamaha application in order to provide location-based services and features. Where available, geolocation features may use GPS, Bluetooth, and your IP Address, along with crowd-sourced Wi-Fi hotspot and cell tower locations, and other technologies to determine the approximate location of your device and/or Yamaha product. Unless you provide consent, this location data (if collected at all) is collected anonymously in a form that does not personally identify you and is used by Yamaha, its affiliates and servicers generally to provide and improve location-based products and services. For example, your Yamaha application may share the geographic location of your connected device or Yamaha product with Yamaha, its affiliates and servicers when you opt in to geolocation features within applications or Yamaha products. Some geolocation features require combination with personal information in order to function. For example, some Yamaha products with geolocation features are combined with product identification numbers that are tied to Personal Information.

Performance and Use of Your Yamaha Product. Yamaha products and connected device applications may collect, use, and share data related to your use of and the performance of your Yamaha Product. This data (if collected at all) is collected either through your use of connected device applications or through diagnostic tools and is used by Yamaha, its affiliates and servicers generally to provide more effective service and maintenance of your Yamaha product, as well as to continue to provide and improve quality products, features and services.

5. Additional Information about the Yamaha Website and Yamaha’s Privacy Practices

Terms of Use. By using this Website you accept the general Terms and Conditions for using the Website, which are published either in proximate location to the link for this Notice or if not, then the Terms as provided in the following link shall apply http://www.yamaha-motor.com/corporate/gen_terms.aspx, which incorporate the terms of this Notice by reference. If you do not agree to any of these Terms, you should not use the Website.

Information Communicated via Social Media & Other Similar Third Party Platforms. Any information disclosed via third party communication platforms are outside of the Yamaha Website and subject to the privacy policies of those applicable third parties. Exercise caution before disclosing your personal information via these public venues (whether through public post or via direct messages) all of which you do at your own risk. If you do so, you may receive unsolicited emails or “spam.” Yamaha cannot safeguard the privacy of personal information that is disclosed and can be viewed or accessed online in this manner. Personal information you provide to Yamaha via third party communication platforms may be combined with any of your personal information Yamaha may already have subject to this Notice.

Links & Third Party Sites. The Website may contain links to third party websites that are not owned or controlled by Yamaha. For instance, if you apply for Yamaha Factory Financing or establish a Yamaha Card Account, you may access the independent website of Yamaha Motor Finance Corporation, U.S.A. or another third party. Yamaha has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party website, which may collect both passive and personally identifiable information. In addition, Yamaha will not and cannot censor or edit the content of any third party site. By using the Website, your expressly relieve Yamaha from any and all liability arising from your use of any third party website. Accordingly, we encourage you to be aware when you leave the Yamaha Website, and to read the terms and conditions and privacy policy of each other website that you visit.

Security. We take safeguarding your data seriously. We seek to use reasonable information security measures to help protect your personal information. Unfortunately, even though we take measures to protect your personal information, no data transmission or storage system can be guaranteed to be 100% secure. As a result, we cannot ensure or warrant the security of any information you transmit, and you do at your own risk.

Children’s Online Privacy Protection. The Yamaha Website complies with the Children’s Online Privacy Protection Act of 1998 (COPPA). COPPA and its accompanying FTC regulation protects the privacy of children using the Internet. Yamaha does not knowingly collect contact or personally identifiable information from children under 13. The Yamaha Website is not intended to solicit information of any kind from children under 13, and is designed to block our knowing acceptance of any such information, wherever age related information is requested. It is possible that by fraud or deception we may receive information pertaining to children under 13. If we are notified of this, as soon as we verify the information, we will immediately obtain parental consent or otherwise delete the information from our servers. If you want to notify us of our receipt of information by children under 13, please do so by emailing us at privacy@yamahaoutboarddealers.com.

6. California Privacy Statement

This Privacy Statement notice for CALIFORNIA RESIDENTS supplements the information contained in the Yamaha Privacy Statement and applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other California privacy laws. Any terms defined in the CCPA have the same meaning when used in this notice. Other states may continue to adopt privacy laws that may apply to consumers.

Information We Collect We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information”). In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months:

Category Examples Collected
A. Identifiers. A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers. YES
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories. YES
C. Protected classification characteristics under California or federal law. Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). YES
D. Commercial information. Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. YES
E. Biometric information. Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. NO
F. Internet or other similar network activity. Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. YES
G. Geolocation data. Physical location or movements. YES
H. Sensory data. Audio, electronic, visual, thermal, olfactory, or similar information. YES
I. Professional or employment-related information. Current or past job history or performance evaluations. YES
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. NO
K. Inferences drawn from other personal information. Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. YES

Sources of Personal Information We collect personal information from various sources:

  • Directly or indirectly from you through interactions with our products or services including our websites, applications, form submissions, or interactions with our advertisers
  • Social network information
  • Publicly available data bases
  • Third party business partners such as marketing partners

Personal information does not include:

  • Publicly available information from government records.
  • De-identified or aggregated consumer information.
  • Information excluded from the CCPA’s scope, like:
    • health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
    • personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.


Use of Personal Information We may use or disclose the personal information we collect for one or more of the following business purposes:

  • To fulfill or meet the reason for which the information is provided. For example, using email addresses, physical addresses, or phone numbers to process and verify warranty information.
  • To provide you with information, products or services that you request from us.
  • To provide you with email alerts, event registrations and other notices concerning our products or services, or events or news, that may be of interest to you.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
  • To improve our website and present its contents to you.
  • For testing, research, analysis and product development.
  • As necessary or appropriate to protect the rights, property or safety of us, our clients or others.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • As described to you when collecting your personal information or as otherwise set forth in the CCPA.
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information We may disclose your personal information to a third party for our business purposes. When we disclose personal information for our business purposes, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

In the preceding twelve (12) months, we have disclosed the following categories of personal information to our subsidiaries and affiliates, service providers, contractors, and/or third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you, for our business purposes:

Category A:    Identifiers.
Category B:    California Customer Records personal information categories.
Category C:    Protected classification characteristics under California or federal law.
Category D:    Commercial information.
Category F:    Internet or other similar network activity.
Category G:    Geolocation data.
Category H:    Sensory data.
Category I:    Professional or employment-related information.
Category K:    Inferences drawn from other personal information.

We may disclose your personal information for our business purposes to the following categories of third parties:

  • Our parent entity, subsidiaries and affiliates.
  • Service providers and contractors.
  • Third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you.

CA Consumer Rights The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

  • The categories of personal information we collected about you.
  • The categories of sources for the personal information we collected about you.
  • Our business or commercial purpose for collecting or selling that personal information.
  • The categories of third parties with whom we share that personal information.
  • The specific pieces of personal information we collected about you (also called a data portability request).
  • If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
    • sales, identifying the personal information categories that each category of recipient purchased; and
    • disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

Deletion Request and Opt-Out Rights

You have the right to request that we delete or do not “sell” or disclose any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service providers to:

  1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  3. Debug products to identify and repair errors that impair existing intended functionality.
  4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
  6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
  7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  8. Comply with a legal obligation.
  9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
  10. Comply with Yamaha’s ability to make repairs covered under warranty or communicate recalls to consumers.

Exercising Access, Data Portability, Deletion and Opt-Out Rights

To exercise the access, request not to “sell” or disclose information, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:

Only you or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access, opt-out, deletion, or data portability twice within a 12-month period. The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Do Not Track “DNT” Signals. We have not implemented the necessary program changes to honor “Do Not Track” or “DNT” browser signals.

CCPA Children Privacy Rights We do not disclose California Personally Identifiable Information of individuals we know to be under the age of 16 to business or third parties for monetary or other valuable consideration as a “sale” under the CCPA without affirmative authorization.

Response Timing and Format We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

Non-Discrimination We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Changes to Our Privacy Notice We reserve the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will notify you by email or through a notice on our website homepage.

Contact Information If you have any questions or comments about this notice, our Privacy Statement, the ways in which we collect and use your personal information, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Yamaha Motor Corporation, U.S.A.Attn: Privacy Office6555 Katella AvenueCypress, California 805-666 0008